You are here:
Join Our Mailing List!

About Us

In 2012, Ian and Robina conceived the notion of merging the fitness world and the health profession. With Ian’s extensive background in personal training and body building, and Robina’s background in holistic nursing, they identified a need in the fitness industry that had yet to be addressed. They found that contemporary fitness studios placed too great an emphasis on training the body and selling services and products resulting in the quality of services becoming compromised.

They decided that a new form of fitness studio was needed in order to best meet the needs of the client, making health and longevity of life the focus of their studio. WBBW focuses on seamless transitioning between multiple therapies, personal training and nutrition in order to help clients meet their goals of strength, flexibility and stability.




Ian Walling is a natural athlete who has been involved in drug-tested events for well over two decades. He is the winner of several international natural bodybuilding titles including 1998 Mr. Natural Universe and is the recipient of the gold medal in Natural Olympia.

Ian has won several overall championships such as the first ever WNSO Pro Bodybuilding Champion, FAME World Tour, 1999 Musclemania Canada and the IFBB Ontario Naturals Overall Champion. In addition to these accomplishments, Ian is now a much sought after physique contest judge, competition prep coach, event producer, boot camp instructor, certified holistic trainer, nutrition and wellness specialist and a lifestyle fitness coach. He is also a recognized role model and mentor for competitors and natural athletes around the world.

Other natural titles include:

  • 2002 Musclemania World Championship, Pro Class – 1st Place
  • 2001 Musclemania World Championship, Pro Class – 3rd Place
  • 2001 Musclemania Super Bodies Championship, Pro Class – 4th Place
  • 2000 Musclemania World Championship, Pro Class – 5th Place
  • 2000 WNSO World Championship, Pro Class – Overall Winner
  • 2000 IFBB Canadian Naturals – 2nd Place
  • 1999 Musclemania Worlds, Pro Class – 5th Place
  • 1999 WNSO World Championship – 1st Place
  • 1999 IFBB Canadian Naturals – 2nd Place
  • 1999 Musclemania Canada – Overall Winner
  • 1999 IFBB Ontario Naturals – Overall Winner




Robina Abramson is a Registered Nurse, personal trainer and nutritional specialist and carries a Bachelor of Nursing (BScN) as well as a Master’s in Nursing (MN). In 2011 she received her certification as a personal trainer with the CPTN, and currently holds memberships to the CPTN and CanFit Pro. Robina is also trained in First Aid and CPR. As a mother of three boys, Robina is an active fitness competitor, competing in across Canada and the United States.

Robina is an International Bodybuilding Association (INBA) Sports Model pro. She is certified in kettlebells, sandbags, the Vipr and other types of training. Robina has worked with several professional and competitive athletes to prepare them for fitness competitions, stage preparation and presence.